Fake Twitter and Facebook accounts have been created in their names, along with a Wikipedia entry and dozens of message board postings and blog comments. Websites were registered in their names.
The timeline of the activity tracks USA TODAY's reporting on the military's "information operations" program, which spent hundreds of millions of dollars on marketing campaigns in Iraq and Afghanistan - campaigns that have been criticized even within the Pentagon as ineffective and poorly monitored.
"I find it creepy and cowardly that somebody would hide behind my name and presumably make up other names in an attempt to undermine my credibility," Vanden Brook said.
The activity is the work of what online reputation expert Andy Beal calls a "determined detractor."
"It's like a machine gun approach. They're trying to generate as much online content as they can," he said. "The person who's behind this, we can give them a lot of credit here and assume they're very sophisticated about reputation attacks."
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